Pinnedrachel audigeTrying to Innovate? Put down your hammer.Maslow said, “If you have a hammer… then everything you’ll see is a nail.” Basically, when we acquire or are given a specific tool or…Nov 28, 202399Nov 28, 202399
Pinnedrachel audigeInnovating (only) with what you haveUnification in Advertising. Task Unification in anything else.Oct 29, 20214Oct 29, 20214
Pinnedrachel audigeCovid-19 : Holding onto our humanness……because pandemics are universal but they are also deeply personal.Aug 2, 20211Aug 2, 20211
Pinnedrachel audigeThe Blue Sky Bias*“Choice no longer liberates, it debilitates” — Chip & Dan HeathJul 28, 20214Jul 28, 20214
rachel audigeBreakthrough strategy with creativity: The unlikely pairing“Game-changing strategies […] are born of creative thinking: a spark of intuition, a connection between different ways of thinking, a leap…Aug 22Aug 22
rachel audigeEngineering Creativity: Unlocking the creative potential in EngineersMy father trained as a civil engineer. My husband as an aeronautical engineer. One of my brothers is a electrical engineer. I spend much of…Aug 7Aug 7
rachel audigeTHE INNOVATION MIXWhen I’d spent a number of years working in corporate marketing and driving a community of innovators (this was in the days when innovation…Jul 15Jul 15
rachel audigeThinking inside the cubeThe colourful 3D puzzle that was created by Hungarian sculptor and professor of architecture, Ernő Rubik, on May 19, 1974, and that has…May 19May 19
rachel audigeTrying to Innovate? Be aware of the IKEA EffectThe Ikea Effect is a cognitive bias which sees us place a disproportionately high value on things which we have successfully created. It is…Apr 301Apr 301
rachel audigeTrying to Innovate? Learn to repurpose what you haveOne of the many surprising and satisfying moments in an innovation workshop is when someone realises that something that was there all…Apr 242Apr 242