rachel audige – Medium

rachel audige

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rachel audige

Trying to Innovate? Put down your hammer.

Maslow said, “If you have a hammer… then everything you’ll see is a nail.” Basically, when we acquire or are given a specific tool or…

Nov 28, 2023

Trying to Innovate? Put down your hammer.

Nov 28, 2023

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rachel audige

Innovating (only) with what you have

Unification in Advertising. Task Unification in anything else.

Oct 29, 2021

Innovating (only) with what you have

Oct 29, 2021

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rachel audige

Covid-19 : Holding onto our humanness…

…because pandemics are universal but they are also deeply personal.

Aug 2, 2021

Covid-19 : Holding onto our humanness…

Aug 2, 2021

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rachel audige

The Blue Sky Bias*

“Choice no longer liberates, it debilitates” — Chip & Dan Heath

Jul 28, 2021

The Blue Sky Bias*

Jul 28, 2021

rachel audige

Breakthrough strategy with creativity: The unlikely pairing

“Game-changing strategies […] are born of creative thinking: a spark of intuition, a connection between different ways of thinking, a leap…

Aug 22

Breakthrough strategy with creativity: The unlikely pairing

Aug 22

rachel audige

Engineering Creativity: Unlocking the creative potential in Engineers

My father trained as a civil engineer. My husband as an aeronautical engineer. One of my brothers is a electrical engineer. I spend much of…

Aug 7

Engineering Creativity: Unlocking the creative potential in Engineers

Aug 7

rachel audige

THE INNOVATION MIX

When I’d spent a number of years working in corporate marketing and driving a community of innovators (this was in the days when innovation…

Jul 15

THE INNOVATION MIX

Jul 15

rachel audige

Thinking inside the cube

The colourful 3D puzzle that was created by Hungarian sculptor and professor of architecture, Ernő Rubik, on May 19, 1974, and that has…

May 19

Thinking inside the cube

May 19

rachel audige

Trying to Innovate? Be aware of the IKEA Effect

The Ikea Effect is a cognitive bias which sees us place a disproportionately high value on things which we have successfully created. It is…

Apr 30

Trying to Innovate? Be aware of the IKEA Effect

Apr 30

rachel audige

Trying to Innovate? Learn to repurpose what you have

One of the many surprising and satisfying moments in an innovation workshop is when someone realises that something that was there all…

Apr 24

Trying to Innovate? Learn to repurpose what you have

Apr 24

rachel audige

rachel audige

Unearthing resourceful ideas hiding in plain sight. I am a Franco-Australian facilitator, trainer and writer on innovation and creative marketing & strategy.

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