rachel audige – Medium

rachel audige

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rachel audige

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Nov 28, 2023

Trying to Innovate? Put down your hammer.

Maslow said, “If you have a hammer… then everything you’ll see is a nail.” Basically, when we acquire or are given a specific tool or…

Trying to Innovate? Put down your hammer.

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rachel audige

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Oct 29, 2021

Innovating (only) with what you have

Unification in Advertising. Task Unification in anything else.

Innovating (only) with what you have

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rachel audige

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Aug 2, 2021

Covid-19 : Holding onto our humanness…

…because pandemics are universal but they are also deeply personal.

Covid-19 : Holding onto our humanness…

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rachel audige

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Jul 28, 2021

The Blue Sky Bias*

“Choice no longer liberates, it debilitates” — Chip & Dan Heath

The Blue Sky Bias*

rachel audige

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May 25

A flat take on mammograms

My last mammogram was painful. I yelped outright at two moments during the (thankfully short) procedure. Perhaps the radiographer was a…

rachel audige

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Jul 8, 2025

You can’t optimise what you haven’t unpacked | AI & Process Innovation

I was asked to present at an IT event last week. The organisers brought in some expert AI ‘geeks’ and the 100+ participants spent 2 days…

You can’t optimise what you haven’t unpacked | AI & Process Innovation

rachel audige

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Aug 22, 2024

Breakthrough strategy with creativity: The unlikely pairing

“Game-changing strategies […] are born of creative thinking: a spark of intuition, a connection between different ways of thinking, a leap…

Breakthrough strategy with creativity: The unlikely pairing

rachel audige

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Aug 7, 2024

Engineering Creativity: Unlocking the creative potential in Engineers

My father trained as a civil engineer. My husband as an aeronautical engineer. One of my brothers is a electrical engineer. I spend much of…

Engineering Creativity: Unlocking the creative potential in Engineers

rachel audige

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Jul 15, 2024

THE INNOVATION MIX

When I’d spent a number of years working in corporate marketing and driving a community of innovators (this was in the days when innovation…

THE INNOVATION MIX

rachel audige

·

May 19, 2024

Thinking inside the cube

The colourful 3D puzzle that was created by Hungarian sculptor and professor of architecture, Ernő Rubik, on May 19, 1974, and that has…

Thinking inside the cube

rachel audige

rachel audige

Unearthing resourceful ideas hiding in plain sight. I am a Franco-Australian facilitator, trainer and writer on innovation and creative marketing & strategy.

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