rachel audige – Medium

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rachel audige

Trying to Innovate? Put down your hammer.

Maslow said, “If you have a hammer… then everything you’ll see is a nail.” Basically, when we acquire or are given a specific tool or…

9 min readNov 28, 2023

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Trying to Innovate? Put down your hammer.

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rachel audige

Innovating (only) with what you have

Unification in Advertising. Task Unification in anything else.

4 min readOct 29, 2021

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Innovating (only) with what you have

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rachel audige

Covid-19 : Holding onto our humanness…

…because pandemics are universal but they are also deeply personal.

3 min readAug 2, 2021

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Covid-19 : Holding onto our humanness…

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rachel audige

The Blue Sky Bias*

“Choice no longer liberates, it debilitates” — Chip & Dan Heath

9 min readJul 28, 2021

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The Blue Sky Bias*

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rachel audige

Trying to Innovate? Learn to repurpose what you have

One of the many surprising and satisfying moments in an innovation workshop is when someone realises that something that was there all…

5 min read1 day ago

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Trying to Innovate? Learn to repurpose what you have

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rachel audige

Trying to Innovate? Beware of the Know-All Effect!

As we know, There are known knowns. There are things we know we know. We also know There are known unknowns. That is to say We know there…

8 min readFeb 28, 2024

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Trying to Innovate? Beware of the Know-All Effect!

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rachel audige

Trying to Innovate: Be a Success at Failing … Fast

As lean and agile methods have permeated businesses both large and small, the notion of ‘fail fast innovation’ prevails. We are supposed…

8 min readJan 14, 2024

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Trying to Innovate: Be a Success at Failing … Fast

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rachel audige

Innovation et le biais de l’instrument émoussé

Je suis fascinée par ce biais qui se manifeste dans notre dépendance à un outil ou un processus particulier au détriment de la pensée…

9 min readDec 19, 2023

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Innovation et le biais de l’instrument émoussé

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rachel audige

Trying to Innovate? Embrace constraints.

There is a tendency to believe that constraints are bad for creativity and that unconstrained or ‘out-of-the box’ thinking is more…

9 min readDec 12, 2023

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Trying to Innovate? Embrace constraints.

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rachel audige

Looking to be innovative? Embrace the unknowns

As we know, There are known knowns. There are things we know we know. We also know There are known unknowns. That is to say We know…

8 min readDec 7, 2023

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Looking to be innovative? Embrace the unknowns

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rachel audige

rachel audige

Unearthing resourceful ideas hiding in plain sight. I am a Franco-Australian facilitator, trainer and writer on innovation and creative marketing & strategy.

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