Pinnedrachel audigeTrying to Innovate? Put down your hammer.Maslow said, “If you have a hammer… then everything you’ll see is a nail.” Basically, when we acquire or are given a specific tool or…Nov 28, 202399Nov 28, 202399
Pinnedrachel audigeInnovating (only) with what you haveUnification in Advertising. Task Unification in anything else.Oct 29, 20214Oct 29, 20214
Pinnedrachel audigeCovid-19 : Holding onto our humanness……because pandemics are universal but they are also deeply personal.Aug 2, 20211Aug 2, 20211
Pinnedrachel audigeThe Blue Sky Bias*“Choice no longer liberates, it debilitates” — Chip & Dan HeathJul 28, 20214Jul 28, 20214
rachel audigeTHE INNOVATION MIXWhen I’d spent a number of years working in corporate marketing and driving a community of innovators (this was in the days when innovation…Jul 15Jul 15
rachel audigeThinking inside the cubeThe colourful 3D puzzle that was created by Hungarian sculptor and professor of architecture, Ernő Rubik, on May 19, 1974, and that has…May 19May 19
rachel audigeTrying to Innovate? Be aware of the IKEA EffectThe Ikea Effect is a cognitive bias which sees us place a disproportionately high value on things which we have successfully created. It is…Apr 301Apr 301
rachel audigeTrying to Innovate? Learn to repurpose what you haveOne of the many surprising and satisfying moments in an innovation workshop is when someone realises that something that was there all…Apr 242Apr 242
rachel audigeTrying to Innovate? Beware of the Know-All Effect!As we know, There are known knowns. There are things we know we know. We also know There are known unknowns. That is to say We know there…Feb 28Feb 28
rachel audigeTrying to Innovate: Be a Success at Failing … FastAs lean and agile methods have permeated businesses both large and small, the notion of ‘fail fast innovation’ prevails. We are supposed…Jan 143Jan 143