The ‘I’m not Creative’ bias

Sketch from UNBLINKERED © Rachel Audigé

Skills related to innovation, creativity and problem solving are highly in demand around the world, yet when I ask a roomful of people to put their hand up if they consider themselves to be creative, no more than 20% will.

There is a prevalent bias out there that creativity is a talent and not a skill. (There is another which I connect to this which is that creative acts are unique and random as opposed to…