Pinnedrachel audigeTrying to Innovate? Put down your hammer.Maslow said, “If you have a hammer… then everything you’ll see is a nail.” Basically, when we acquire or are given a specific tool or…9 min read·Nov 28, 2023--100--100
Pinnedrachel audigeInnovating (only) with what you haveUnification in Advertising. Task Unification in anything else.4 min read·Oct 29, 2021--4--4
Pinnedrachel audigeCovid-19 : Holding onto our humanness……because pandemics are universal but they are also deeply personal.3 min read·Aug 2, 2021--1--1
Pinnedrachel audigeThe Blue Sky Bias*“Choice no longer liberates, it debilitates” — Chip & Dan Heath9 min read·Jul 28, 2021--4--4
rachel audigeTrying to Innovate? Learn to repurpose what you haveOne of the many surprising and satisfying moments in an innovation workshop is when someone realises that something that was there all…5 min read·1 day ago--1--1
rachel audigeTrying to Innovate? Beware of the Know-All Effect!As we know, There are known knowns. There are things we know we know. We also know There are known unknowns. That is to say We know there…8 min read·Feb 28, 2024----
rachel audigeTrying to Innovate: Be a Success at Failing … FastAs lean and agile methods have permeated businesses both large and small, the notion of ‘fail fast innovation’ prevails. We are supposed…8 min read·Jan 14, 2024--3--3
rachel audigeInnovation et le biais de l’instrument émousséJe suis fascinée par ce biais qui se manifeste dans notre dépendance à un outil ou un processus particulier au détriment de la pensée…9 min read·Dec 19, 2023----
rachel audigeTrying to Innovate? Embrace constraints.There is a tendency to believe that constraints are bad for creativity and that unconstrained or ‘out-of-the box’ thinking is more…9 min read·Dec 12, 2023--3--3
rachel audigeLooking to be innovative? Embrace the unknownsAs we know, There are known knowns. There are things we know we know. We also know There are known unknowns. That is to say We know…8 min read·Dec 7, 2023--2--2